Can HTC make you fall in love with the Desire again?


Cast your mind back to February 2010. Jason Derulo was topping the charts, Chelsea were one point clear at the top of the Premiership and HTC had just released the brilliant HTC Desire – a smartphone that really secured the company’s place on the map.

Six short years later, and while Chelsea and Jason Derulo* continue to be quite successful, the HTC Desire range has had a tougher time. Indeed the HTC Desire 530 has the dubious distinction of being one of the few phones I’ve reviewed that felt sluggish with a fresh install of Android. How the mighty have fallen.

Still, the Taiwanese firm is looking to put things right with a couple of new models: The HTC Desire Pro and the HTC Desire Lifestyle. The 5.5in handsets certainly look the part, modeling their looks on the wonderful HTC 10, combined with inspiration from the Art Deco movement, according to the company.

As you may guess from the names, we’re looking at two tiers of performance. While the Desire 10 Pro is the more powerful of the two (MediaTek Helio P10 Octa-core processor, 3 or 4GB RAM depending on the region), the Desire 10 Lifestyle sounds a lot more limited. It’s packing a Qualcomm Snapdragon 400 processor, which is a touch long in the tooth now (the Snapdragon 410 was used in the third generation Moto G, the Samsung Galaxy J5 and the Wileyfox Swift – solid budget phones, but not the best in class). It is, however, backed by two or three gigabytes of RAM which might give it a bit more grunt.

While both handsets have 5.5in screens, the Desire 10 Lifestyle is only 720p, giving it a pixel density of 267ppi. The Desire 10 Pro is far more respectable, with its 1080p screen pushing the pixels per inch to 400. Likewise, the Desire 10 Pro has a stronger 20 megapixel camera with a f/2.2 lens with a dual LED flash, with a 13 megapixel front-facing camera, should selfies be your bag. By contrast, the Desire 10 Lifestyle can only offer a 13 megapixel rear camera and five megapixel selfie cam.

I’ve heard whispers that the Desire 10 Lifestyle will be priced around £250 in the UK, which sounds a big ask, putting it directly against the likes of the OnePlus 2. It looks stylish, but the specifications don’t suggest it’ll be as snappy a performer as other handsets in that price bracket. There’s no word on the Desire 10 Pro’s price, so it could be competing with some heavy hitters itself, too.

We’ll let you know how the two handsets stack up when we get our hands on review models, but my early gut feeling is that this is unlikely to be the pair of handsets that brings the glory back to the Desire brand.

* I assume, anyway – I mean, he seems to have been twice nominated for the Teen Choice awards, which is a competition I’m comically unqualified to judge.

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