New Kit at The Photography Show 2018



The Photography Show returns to the NEC, Birmingham from 17 – 20 March with leading exhibitors and manufacturers present on the show floor. 

The Photography Show Press Release

New Kit at The Photography Show 2018

The Photography Show returns to the NEC from 17 – 20 March with leading exhibitors and manufacturers present on the show floor. CanonFujifilmNikon, OlympusPanasonicPentax, SigmaSonyTamron and Zeiss will be showcasing recently launched kit (some for the first time in the UK), offering visitors the opportunity to try new tech and cementing the show as a leading UK event for everyone passionate about photography and moving image.

New releases presented at the show will include the highly anticipated new flagship X-series model from Fujifilm, the X-H1, alongside new entry-level mirrorless, the X-A5 and MK-X Cine lenses which visitors can try for the first time in the UK and won’t be available until June 2018; visitors can get hands-on for the very first time with Canon’s brand-new EOS M50, enabled with 4K video recording, and the new Speedlite 470EX-AI automatic adjustable flashgun.

Sony’s A7 III, their latest mirrorless camera, featuring cutting edge imaging technologies, including 4K Video, along with the HVL-F60RM Flash will be available for visitors to try for the first time in the UK.

Panasonic’s latest compact camera, the TZ200 superzoom will be on display, alongside the GH5S hybrid video mirrorless camera, the high-speed, high end mirrorless G9 and the GX9compact system camera. Ricoh’s Pentax K-1 Mark II, a refreshed version of the original full-frame K-1, will produce higher-resolution photos in low-light, along with 4K video capability.

Those with an interest in lenses will have plenty of choices for recently announced releases, with Sigma showing (by special request) the 105mm F1.4 DG HSM A and the 70mm F2.8 DG Macro Art prime lenses from the highly regarded Art series, both making their UK premiere; visitors will be able to try out the new 14-24mm F2.8 DG HSM A lens; Tamron will show their latest superzoom lens (for the first time in the UK) the 70-210mm F4 Di VC USD, while Zeiss will premiere their compact and super wide-angle lens, the Loxia 2.8/21.

The Canon Education Stage is back to give visitors insight into some of the more technical aspects of photography with a Canon, alongside the Canon Live Stage programme, featuring talks from Ambassadors and experts. Canon will also be showcasing (for the very first time) new releases in their junior range of interchangeable-lens cameras, the EOS 4000D and EOS 2000D, while the EOS Training Academy will give bite-sized sessions and answer any questions visitors have on the use of these cameras.

Olympus will showcase the latest PEN release, the E-PL9; with enhanced touch screen operation alongside other new features like Advanced Photo mode, combined Bluetooth and wi-fi connectivity, as well as a range of Art filters, ergonomic and aesthetic design features. Visitors can also see the line-up of M.ZUIKO lenses, as well as the entire PRO range, and take advantage of a free check and clean on stand for their Olympus products (we advise visitors to book in early for this).

To view the full range of brands available at The Photography Show this March, please visit:

Registration for Pros closes at 23:59 on Wednesday 14th March 2018. From 00:00 on the 15th March, pros will be treated the same as consumers and will need to book tickets via The Ticket Factory.

Entry ticket pricing will change to £18 (adult) and £15 (concession) from 00:00 on the 15th March 2018. These prices will remain throughout the show.

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